Professional haircare, Paris since 1909

L'Oréal Professionnel

L'Oréal Professionnel is where the L'Oréal story began: a Paris chemist making hair colour for hairdressers in 1909. More than a century on it is still built for the salon first, with ranges like Absolut Repair Molecular, Metal Detox and Vitamino Color developed with L'Oréal's Advanced Research and prescribed by stylists before they reach the shelf.

Flawless Body is an authorised UK stockist. Every product is genuine, sourced direct from L'Oréal Professionnel, and dispatched from our Stamford warehouse.

Authorised L'Oréal Professionnel stockist
Sourced direct, guaranteed genuine
Free standard EU delivery from €100
€7 on orders below €100.
All things skin & hair since 2006
Based in Stamford, Lincolnshire

YOUR ROUTINE, MADE PERSONAL

Find your L'Oréal Professionnel routine

Answer a few questions about your hair, choose your budget and see your personalised product shortlist.

Flawless Body · Your routine

Loading your routine advisor…

Shop by range

Each L'Oréal Professionnel range targets one hair concern. Pick yours below, or use the finder further down if you are not sure.

Tecni.Art

For styling: hold, volume and texture

Tecni.Art

The salon styling range: Fix Design and Fix Anti-Frizz sprays, Flex Pli and Flex Liss Control, Savage Panache texture, Volume Root Lift and Extra Full, plus Infinium hairspray.

21 products Shop range
Vitamino Color

For coloured hair

Vitamino Color

Resveratrol and UV filters protect colour from fading, while Vitamino Color Spectrum locks in day-one vibrancy with glass shine and purple, blue and green toning shampoos.

26 products Shop range
Absolut Repair

For damaged hair

Absolut Repair

Gold Quinoa and protein resurface damaged hair, and Absolut Repair Molecular goes further, rebuilding the fibre's molecular structure with peptides bonder and five amino acids.

25 products Shop range
Metal Detox

For breakage and colour shift from hard water

Metal Detox

Glicoamine neutralises the metal particles that build up inside the fibre from tap water, preventing breakage and keeping colour true. Use before, during and after colour.

11 products Shop range
Hair Touch Up

For root regrowth between colours

Hair Touch Up

An instant root concealer spray in five shades that covers regrowth and greys in seconds and washes out with one shampoo.

5 products Shop range
Curl Expression

For wavy, curly and coily hair

Curl Expression

Hydration, definition and softness for every curl pattern, from moisturising cleanse to 10-in-1 mousse and reviving mist.

14 products Shop range
Silver

For grey, white and platinum hair

Silver

Neutralises yellow tones and brightens grey, white and platinum hair with Gloss Protect for cool, luminous shine.

5 products Shop range
Pro Longer

For long hair with thin ends

Pro Longer

Filler-A100 and amino acid plump thin, tired ends so lengths look thicker and healthier, with less breakage and fewer split ends.

7 products Shop range
Scalp Advanced

For scalp concerns

Scalp Advanced

Dermatologically inspired care for oily, sensitive or dandruff-prone scalps: Anti-Oiliness, Anti-Discomfort and Anti-Dandruff shampoos and treatments.

9 products Shop range
Keratin Alpha Sleek

For frizz-prone hair wanting smoothness

Keratin Alpha Sleek

Keratin-enriched smoothing care that tames frizz, protects against humidity and leaves a sleek, mirror-shine finish.

7 products Shop range
Blondifier

For blonde hair

Blondifier

Açaí polyphenols brighten and gloss blonde: Blondifier Gloss illuminates and restores shine, and the mask rebuilds lightened lengths.

7 products Shop range
Serioxyl

For thinning hair

Serioxyl

Serioxyl Advanced densifies thinning hair with Stemoxydine, purifying the scalp and improving hair density over time.

3 products Shop range
Steampod

For steam straightening

Steampod

The Steampod steam straightener and its protective smoothing treatments for a sleek finish with far less heat damage than a dry iron.

2 products Shop range

Not sure where to start?

Find your range by what your hair needs.

Damaged or over-processed

Absolut Repair resurfaces; Absolut Repair Molecular rebuilds the fibre from the inside for hair damaged by heat, colour or bleach. Shop Absolut Repair →

Coloured hair

Vitamino Color keeps colour vibrant; add Metal Detox if colour shifts or hair snaps after washing in hard water. Shop Vitamino Color →

Hard water and breakage

Neutralise the metal inside the fibre that causes breakage and colour shift. Shop Metal Detox →

Blonde

Blondifier brightens and glosses blonde; Silver is the choice for grey, white and platinum. Shop Blondifier →

Grey or white

Neutralise yellow and brighten grey, white and platinum hair. Shop Silver →

Frizz

Smoothing, humidity protection and a sleek finish for frizz-prone hair. Shop Keratin Alpha Sleek →

Curly or coily

Definition and hydration for waves, curls and coils. Shop Curl Expression →

Long hair, thin ends

Fill and thicken tired ends so lengths look healthy right to the tip. Shop Pro Longer →

Thinning

Densifying care with Stemoxydine for hair that is thinning at the root. Shop Serioxyl →

Scalp

Oily, sensitive or dandruff-prone scalps, treated with dermatologically inspired care. Shop Scalp Advanced →

Root regrowth

Cover regrowth and greys instantly between colour appointments. Shop Hair Touch Up →

Styling and hold

Sprays, pastes, mousses and creams for every finish, from the salon backbar. Shop Tecni.Art →

Still unsure? Every product page lists the hair type it suits under Key Benefits.

Frequently asked questions

What makes L'Oréal Professionnel different from other haircare brands?

L'Oréal Professionnel is a salon-grade brand developed with advanced technology and professional expertise. The formulas are designed to target specific hair concerns while delivering visible, long-lasting results.

Is L'Oréal Professionnel suitable for colour-treated hair?

Yes, many ranges are created to protect colour, enhance shine, and prevent fading. These formulas help maintain vibrancy while keeping hair soft and manageable.

Is L'Oréal Professionnel sulfate free?

Some shampoos in the range are sulfate free, while others are designed for deeper cleansing. Always check the product details to find the best match for your hair type and preferences.

Which L'Oréal Professionnel range is best for damaged hair?

There are targeted collections that focus on strengthening, repairing, and smoothing weakened strands. Choosing the right range depends on whether your main concern is breakage, dryness, or chemical damage.

Can I use L'Oréal Professionnel products at home?

Yes, although developed for salons, these products are designed for everyday use at home. Following the recommended routine helps maintain healthy, salon-quality results between appointments.