Redken Acidic Bonding Concentrate Shampoo 300ml

Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one formula for all hair types and textures. This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage and color fade protection.
Featuring Citric Acid, an alpha hydroxy acid within our concentrated bonding care complex that conditions to help protect weak bonds and helps to improve hairs strength and resiliency after a bleach or color services. This pH-balancing shampoo is specifically formulated with an acidic pH to help to defend against the potential negative effects that can be caused by hair coloring, lightening and heat styling. The result? Hair that looks and feels healthy!
Key Benefits:
• Up to 56% less breakage*
• Up to 76% of split ends appear reduced**
• Up to 11x smoother hair***
• pH balancing for color fade protection
• For all hair types and textures
• Citric Acid, an alpha hydroxy acid, which conditions to help protect weak bonds

* When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo

** Visual Grading. When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. classic shampoo on bleached hair

*** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment;